A bold, flavor-forward identity that speaks the language of the street loud, proud, and full of spice.

EL AGUACHILÓN PANZÓN

Rooted in the pulse of Mexican street culture, El Aguachilón Panzón is not just a seafood joint it's a sensory experience. Our challenge was to translate its irreverent voice, neighborhood charm, and unapologetic attitude into a cohesive visual identity. Through a strategic blend of design and cultural insight, we crafted a brand universe thats vibrant, playful, and unmistakably local. From logotype and iconography to tone of voice and color palette, every element was built to echo the brands essence: spicy, charismatic, and full of heart.

Scope of Work

Brand Strategy

Spatial Design

Content Strategy

Brand Identity

Visual Identity

Client

Activo

Year

2024

Delivery bag
Delivery bag
Staff uniform
Staff uniform

Chilito, Color, and Character