A brand identity rooted in the ancient Mesoamerican ball game — built to bring the World Cup 2026 to Mexico City's most iconic cultural venues.
ZMX
ZMX is a live entertainment platform that translates the collective emotion of football into culture, community and brand experience. Official match screenings at venues like Museo Anahuacalli — where pre-Hispanic iconography meets the energy of the World Cup.
Scope of Work
Brand Identity
Brand Strategy
Visual Identity
Content Strategy
Client
Activo
Year
2024
The visual identity draws directly from the Mesoamerican ball game, one of the earliest forms of collective play in human history, translating its iconography into a modern, scalable brand system built to live across every touchpoint.
